The developers have removed from the buyer’s logo and extended the circle frames, forming a rectangle with a convex top and bottom. All elements were silvery, contoured, and outlined with a thin stripe forming a blue circle. It bore the name “Electrolux” in italics, in the style of the debut logo, but with a more legible inscription. The figure was drawn sideways, showing that the person was walking to the right. In 1934, the designers used full-fledged graphics – a stylized image of the prospective buyer, who carried a vacuum cleaner of this brand in his hands. It so happened that the counting of the circle’s diameter began at “c” and ended at “o.” The inscription was slightly raised at the edges, so it resembled a semi-arch in shape. The ring covered only a part of them, and the rest were placed to the left (“ele”) and the right of it (“lux”). It bore the name of the electrical engineering company, converted to upper case. This year the emblem received a graphic element for the first time. The word was colored yellow, the background blue. The inscription used lowercase letters and one uppercase (the first, according to grammar). This addition made the emblem unusually delicate and light. For example, they appeared at “E”, “t”, “x”. Moreover, the letters were decorated with ornate elements – curved and elongated lines. The title was again written in handwritten script, but now italic – tilted to the right. In 1922, a return to the old logo design took place.
The symbols were in upper case, went exactly in one row, and were placed in a horizontal red rectangle. It transitioned from handwritten text to printed text because the emblem was still only one inscription – the word “Electrolux.” It was typed in bold geometric sans serif characters.
After the reorganization, the company undertook a redesign.
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